Thursday, February 28, 2013

How to Be "Trustable" -- Five Requirements


Being trustable requires you to be proactively trustworthy – that is, to proactively watch out for your customers’ interests. This might mean, for instance, preventing a customer from making a mistake (even if that mistake would generate more profit for you). When iTunes reminds you that you already own a tune or an app that you’re trying to buy from them, they are being trustable. Or it might mean reminding a customer that a payment is soon due, or that awarranty is almost up, or that some free vouchers haven’t been used and are still outstanding.
Trustability is a word that Martha Rogers and I “re-appropriated” in our book Extreme Trust: Honesty as a Competitive Advantage. I say we re-appropriated it because the word “trustable,” while rarely used, is already defined in the dictionary as a synonym for “trustworthy.” Martha and I needed a single, new word to encompass our new standard ofproactive trustworthiness, so we are using “trustability” to serve that purpose.
Our book is easy enough to read, but there are many aspects to being trustable, and the e-social implications alone take us at least a couple of chapters to develop and document. Many people ask me if there are any guidelines to “being trustable” as a business. And near the end of our book we do summarize our recommendations into five overall requirements:
  1. Demonstrate Humanity. To be trustable, a business must act toward its customers the way one human being would act toward another. Humans have empathy, and humans are fallible. To have empathy a business has to see things from the customer’s perspective, treating different customers differently, and demonstrating genuinely good intentions toward them. As for fallibility, just think about it: Businesses are already fallible. All they have to do to show their humanity is admit to it once in a while.
  2. Think Long-term. You can’t be trustable if you’re entirely focused on the short term. Customers are the mechanism for linking short-term actions to long-term value, and if you don’t have the ability to embrace the long term, then don’t even think about trying to become more trustable, because eventually your flawed arithmetic and off-center metrics will do you in.
  3. Be Competent. You have to be both product competent and customer competent. Not only do you have to have a product and service quality at least on a par with your immediate competitors, but you have to be able to treat different customers differently, track and improve customer loyalty, and maintain individual customer relationships that grow stronger with every interaction.
  4. Share. They enjoy contributing to others, and if you want to be trustable your business has to share, also. So share your ideas, your technology, and your data. Make your intellectual property more freely available, in order to stimulate innovation. Trust others the way you want them to trust you. And remember: You can only harness the power of social production with trust, not money.
  5. Respect Evidence. Don’t manage by judgment alone, but rely on evidence. Evaluate information for its objectivity and accuracy. And take the steps required to deal with the inevitability of random events: Pay more attention to numbers and statistical best practices, measure inputs in addition to results, and plan more carefully for alternatives and multiple scenarios.

Five Tricks for Remembering Names


How can you avoid the panic that can come from forgetting someone’s name almost as soon as you’re introduced? The fact is, names just aren’t a priority for our brains, which evolved to remember critical details that affect survival, like the face of an enemy or the location of nutritious food.

For the past couple of years I’ve been working with James Jorasch and Chris Harwood, who compete each year in theUS Memory Championships. As they train for the competition this time around, I thought it would be helpful to share some of their tips on how to remember names.

1) Don’t psych yourself out.

Most people tend to believe that they have a bad memory for names. If you walk into a new situation convinced that you won’t remember names, the extra stress will ensure that you probably won’t. Instead, go in believing that the room contains at least a couple of people whose names you can and will remember.

2) Slow down and take it easy.

Part of the reason names escape us is because there’s usually a lot of activity going on around us while we’re meeting new people. Loud parties, conferences and restaurants don’t make it easier to remember a blur of names during introductions. Take a moment during introductions to make sure you get a person’s name right. Repeat the names while making eye contact with each person.

3) Ask questions.

Ask a question about the person’s first or last name. Where are they from? Is there a story behind their name? If the name is difficult to pronounce, repeat it slowly and let the person correct you until you get it right. This will help you remember it, but it also serves the purpose of ensuring that someone knows you care enough to get it right. As business becomes more global, this is critically important.

4) Use a person’s name.

During conversation, use the person’s name as often as is comfortable. They will appreciate the attention and saying it out loud will help to solidify the name in your mind, which will make it easier to put a name with a face later.

5) Create an image.

Try to create an image associated with a person’s name. Sometimes it’s simple, like when you meet a Bill Baker and you imagine him in a chef hat holding a tray of chocolate cupcakes with dollar bills folded into the icing. Other times, you need to be creative to find a way to associate an image with a name. No matter how challenging a name may seem, you can break it down into phonetic syllables and create images that get close enough for your brain to remember the association.

For example, say you meet a Rahul Banerjee at a conference. The name Rahul can be translated to the image of “raw wool” freshly sheared from a sheep in your memory. Banerjee can be pictured as a banner with a picture of a “G” or a jeep on it. These images seem weird--but the stranger they are the more your brain will remember them due to the novelty. Remember, these images exist in your mind only and don’t need to be revealed to anyone. They are there only for your benefit.

6 Key Characteristics of a Kick-A** Recruiter


True or false? Recruiters sit around waiting for the right resumes to fall in their laps.

True or false? While attending candidate-focused events, good recruiters chat only with coworkers and passively watch as candidates stroll by.
True or false? Top-performing recruiters only work active applications in their company’s applicant tracking systems.
Answers: False. False. And false!
Yet, at countless job fairs, within global companies and on HR teams across the country, poorly trained, unapproachable and lackluster recruiters are tasked with finding their companies’ next top talent. Don’t let yourself be one of them!
If you really want to succeed in the recruiting industry, focus on developing these traits:

1. Great product knowledge

If you want to be successful in this job, you have to know your product. In recruiting, this means knowing the job and requirements, the benefits and career path, the hiring manager and corporate culture.
“On top of that, you have to know how each job req that you are looking to fill affects the company’s bottom line,” advises Matt Duren, technical recruiter at Tenable Network Security.

2. Power to influence

Recruiters are the public relations/salespeople for their companies. To be successful, you have to sell candidates on why your opportunity is better than their current situation or other offers, and many times you have to persuade hiring managers on why they should consider your candidates or sweeten employment offers.

3. Good at building relationships

Great recruiters don’t just remember names and faces from yesterday; they remember people from years ago. And they still stay in touch.
“It is not just about talking to candidates for the role that is on the table—some of the best hires come from months and months of communication,” said Lauren Hiegel, a member of Groupon’s corporate recruiting team.

4. Approachable and nice

If you don’t like handshakes, people, small talk, networking or schmoozing, you’re in the wrong profession. Recruiters are in the business of meeting candidates and clients and figuring out if there is a fit. No one wants to work with (or pay contingency fees to) a jerk.

5. Well-connected

Whether it’s on LinkedIn, Facebook, Twitter, Google+ or Ning, during tweetups, meetups, webinars or conferences, online and off, recruiters know people. They hang out in many circles and are well-connected. They are even connected to people they don’t know they are connected to.

6. Have a lot of hustle

Other words that come to mind are “motivated,” “driven” and “aggressive.” Top recruiters don’t rest on their laurels, they don’t clock in and out, they don’t lollygag or pull a standard 9-to-5. They are always thinking, doing, sourcing, networking, researching and connecting.
Some great recruiters are born, but others can be made—and we all have opportunities for improvement. If you focus on these six skills, you’ll continue to move up in your recruiting career.

10 Unconventional (But Very Effective) Tips For Job Seekers


In the market for a new job? You’ve probably been urged to “pursue your passions,” “leverage your network,” “tailor and tidy up your resume,” “do your homework,” and “dress for success”—among other things.
“These are foundational aspects to job seeking that are timeless,” says Teri Hockett, the chief executive of What’s For Work?, a career site for women.
David Parnell, a legal consultant, communication coach and author, agrees: “Much of this has been around long enough to become conventional for a reason: it works,” he says. “If you take a closer look, things like networking, research, and applying to multiple employers are fundamental ‘block and tackle’ types of activities that apply to 80% of the bell curve. They hinge upon casting a broad net; they leverage the law of averages; they adhere to the fundamentals of psychology. It’s no wonder they still work.”
But some of it “does get old and overused, because job seeking is as unique and creative as an individual,” says Isa Adney, author of Community College Success and the blog FirstJobOutofCollege.com. “When you ask any professional who has achieved some level of greatness how he or she got there, the journey is always unique, always varied, and rarely cookie-cutter. Most have, in some capacity, followed their passion, used their network, and had a good resume–but those things are usually part of a much bigger picture, and an unpredictable winding path. Instead of always following the exact by-the-book job seeking formulas, most were simply open to possibilities and got really good at whatever it is they were doing.”
We’re not saying you should discount or disregard traditional job seeking advice altogether. But it can’t hurt to mix it up and try less conventional approaches until you achieve your goals, Hockett says.
“Times are always changing and while it’s always good to follow the basic advice, we also have to get rolling with the times,” says Amanda Abella, a career coach, writer, speaker, and founder of the Gen Y lifestyle blog Grad Meets World. “For instance, group interviews are making a comeback, we’ve got Skype interviews now, or you may interview in front of a panel. All this stuff didn’t happen as often before–so while the same basic stuff applies, we have to take into account all the new dynamics.”
Hockett agrees and says if you are going to try some unconventional job seeking methods, you should “always be grounded with solid research and a clear direction of your intentions; then you will be ready for any opportunity to make a connection resulting in a positive impact on a hiring manager.”
Parnell says generally speaking, unconventional methods should be used sparingly, judiciously and only when necessary. “And when you do decide to use them, factor comprehensively by recognizing things like industry standards, personalities involved, and the general ilk of the position’s responsibilities, before strategizing.”
Here are 10 unconventional (but very effective) tips for job seekers:
1. Be vulnerable. It’s okay to ask people for advice! “Too often we think we have to sell ourselves as this know-it-all hot-shot to get a job, but I have found the best way to build relationships with people whom you’d like to work with (or for) is to start by being vulnerable, sharing your admiration for their work, and asking for advice,” Adney says. “I recommend doing this with professionals at companies you’d love to work for, long before they have a job opening you apply for.”
2. Don’t always follow your passion. “Follow your passion” is one of the most common pieces of career wisdom, says Cal Newport, author of So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love. “It’s also wrong.” If you study people who end up loving their work, most of them did not follow a pre-existing passion, he says. “Instead, their passion for the work developed over time as they got better at what they did and took more control over their career.”
Adney agrees to some extent. She doesn’t think job seekers should completely disregard their passions–but does believe that “challenging this conventional wisdom is vital, especially since studies still show most Americans are unhappy in their jobs.”
3. Create your position. Don’t just sit around waiting for your “dream job” to open. Study the industry or field that you’re looking to move into, and determine a company or two that you’d like to work for, Hockett says. “Then figure out their challenges through relationships or public information. With this, you can craft a solution for them that you can share directly or publically through a blog, for instance. The concept here is to get noticed through offering a solution to help them with no expectation of anything in return.”
4. Learn how to listen. Job seekers are so caught up in Conveying a certain message and image to the use Often That They fail to listen.
"Powerful listening is a coaching tool, as well as an amazing skill to Have in your life," says Abella. "The art of conversation lies in knowing how to listen, and the same Applies To job interviews. Know when to talk, when to stop talking, and when to ask questions. "
When you practicing for interviews, do not just rehearse your answers to question like, "can you tell me about yourself?" "Why do you want this job?" And "what are your greatest Strengths and weaknesses?" Carefully listening and Practice Closely without Interrupting.
5. Start at the top and move down. learned from Chris Gardner We (played by Will Smith ) in The Pursuit of Happyness (the biographical movie based on Gardner's life) That you need to start from the top and move down."Why human resources approach in hopes That it makes your resume to the hiring authority?" Parnell says. "Just get it there yourself. Be careful to use tact, respect and clarity falling on the process, goal nevertheless, go straight to the decision maker. "
6. Build a relationship with the administrative assistant. While you want to start at the top (see No. 5), you'll want to build Eventually strategic relationships with staff at all levels.
"A terribly underutilized resource is an employer's administrative assistant," Parnell says. "As the manager's trusted counterpart, there is only a slight Often social entre le barrier two. They know the manager's schedule, intérêts, Responsibilities and preferences. Making friends or even Engaging in some quasi-bartering relationship with em can make all the difference in the world. "
7. Do apply for a job as soon as you find it.The worst hand job hunting is about the dreaded scrolling of an online job board, job Applying for Effective job, and never hearing back, Adney says."When you find a job online That You're Interested in really, is the last thing Applying shoulds you do.Instead, research and company That the professionals who work there, and reach out to someone at the company before you apply for the job, letting 'em know you admire and What They Would do love their advice. "Then, ask questions via e-mail or phone about what they like and find challenging at Their job, and ask if They Have Any tips for you. "Most likely They will personally tell you about the job opening (you shoulds not mention it) and then you can ask 'em about getting your summary and implementation into the right hands," she says. "It is a great way to keep your applications from getting lost in the black hole of the Internet."
8. Focus on body language. 've probably heard this before-but job candidates do not take it seriously enough. "Body language is incredibly significant in job interviews," says Abella. "Watching yours (posture, your hands, Whether or not you're relaxed, confidence) will help you exude confidence," she Explains. "Meanwhile paying attention to the interviewer's body language can let you gauge Whether or not you're on the right track."
9. Do not focus on finding a job you love now. obsess about how much Do'll enjoy a Particular job on day one, Newport says. Most entry-level positions are not glamorous. "The right to ask questions When évaluer year opportunity is what the job Would look like in five years, Assuming That You Spent Those years like a laser Focusing on Developing valuable skills. That's the job you're interviewing for. "
Chartered Adney. "When choosing a job early in your career or a career change in early, focus less on how much you would love doing the functions of the job and focus more on Where You will Have the greatest opportunity to add value to the company, network with top people in your industry, and Have The ability to get your foot in the door of a company hires mostly Internally That. "
10. Become Their Greatest fan . Once you find a company you'd love to work for, Become Their biggest fan. "Becoming a brand loyalist may lead to Becoming an employee," says Hockett. "Purpose of course, you Have to ESTABLISH a forum or participate in. Where You're Constantly communicating That message; They Will see one." Organizations want Ideally employed to love their company and be enthusiastic about Their job. Loyal fans are passionate Consumers have, and make great Often employed Because of this, she Concludes.

Three Essential Questions to Help You Solve Problems


We’ve all had them. Problems. Big, small, tiny, and massive. And we all seek to find the best ways to handle them every time they arise.

Sometimes, they seem to fill entire days with their weighty, darkened skies.
Problems can make a day one where nothing seems to go right, everything goes wrong, and you wind up moaning in a corner more than once. On those days, more than any other day, it’s important to ask yourself these key questions to help you solve problems. They will, ideally, get you back up in the swing of things. If not, though, they’ll tell you it might just be time to pause.
1. Is there actually something wrong? 
Usually the answer is yes, but it’s a good question to ask, because often times the real, honest-to-good answer here is: NO. Take the day I started hyperventilating with anger at my cell phone company over a disputed bill. Was the bill less than $75? Yes. Was I still going ballistic? Yes. It was time to calm down.
What was wrong — $75 I might have to pay (IN ERROR! ARE YOU LISTENING VERIZON?!?!), was nothing, really. There was nothing wrong. This isn’t always the case. Sometimes there really is something wrong. The dog is sick, the friend is hurting, the car is crashed. In those cases, you’ll find a different answer to this question. 
2. Whether or not there is a something really wrong, do I want to do anything about it? 
Sometimes, we can do things about problems. In the case of the cell phone bill, I have a few key options. I can keep arguing with customer service representatives. I can argue more clearly, I can argue more calmly, all in efforts to win my case.  I could also go the other way — decide that it is not worth my time and energy, and throw in the towel. Declare them winner, and declare myself beat. Cell phone company: $75. Claire: $0.
But the important thing is the question: Do I actually want to do something about the problem? Ask yourself. Whether the problem is huge or tiny. You may be surprised to find the answer.  
3. If I do want to do something about whatever is wrong, is now the time? 
Timing is everything, and you might have the dead-wrong timing for a decided-upon task. Let’s revisit my cell phone tantrum. If I do decide to use my breathe arguing, I’d be much better suited to do so while not breathing into a paper bag. Let’s call that dreaded 1-800 back on a better day. For now, it’s time for a bon-bon. 

7 Tips To Becoming A Leader At Work


Becoming A Leader At WorkBecoming a leader at work can be a challenge. You want to be a leader but you do not carry the title. So, how do you go about positioning yourself as a leader at work?
There are many ways, but listed below are some that comes to mind. You can use these actions that will inevitably position yourself as a leader at work without being too obvious about your ambitions.

1. Take Responsibility

You want to be a leader at work, learn to take responsibility for anything that has your fingerprint on it. That means, as long as you participate in the project, you have a hand at the failure of the project.
Learn to take responsibility for not just the good things, but even bad ones. Admit to your mistakes - it’s okay to be wrong. You cannot learn if you have not made any mistakes.

2. Believe In Win-Win

A rising tide lifts all boats – always think win-win. It exists. Just because the world thinks the business world is nasty, and that you need to be manipulative and maneuvering to win, you need not participate in it.
In fact, make it your contribution not to be nasty and bullying in your ways. You want to be a leader at work, believe in your hands as leader to change the world.
The power of positive influence you have on the people around you and the power to inspire people to greater heights is in front of you.

3. Push The Envelope

Try new things. Take some risk. Make yourself uncomfortable. Do the things that may risk making you look foolish – what do you have to lose? Leaders take risks. They are not afraid of doing what they believe.
What do you believe in that you are willing to take some risk? To be a leader at work, you need to take even simple risks like taking on the project no one wants.

4. Do It, Write It

I have often said this. This world is full of people who talk too much and don’t do enough. If you want to be a leader at work, act upon something. Work that plan.
If you have any ideas that are simmering in your mind, write it down. It doesn’t matter if it’s not a plan yet, just write it down.
If you don’t write it down, there is no one to present to and there is no record of the idea. How can it count? If you want to be a leader at work, you have practice writing down everything.

5. See Opportunities Everywhere

There is no need to create opportunities for yourself to lead. The opportunities to lead are everywhere. You need to be mindful of these opportunities.
I have just mentioned one earlier. Are there any opportunities to take on the project no one wants? If you don’t see opportunities everywhere, you are missing the point.

6. Be Open

Be open to criticism, otherwise you are just living off yourself. What does it mean? When you are open to feedback, you are being fed ideas from others that are free. Often times, these ideas come from people smarter than you. They will give you tips on how to improve and how to be better.
That’s what a leader needs - constant feedback. You need feedback to be a leader at work, otherwise you are “feed-own” (I just created that word to mean feeding yourself) and you will go hungry soon. With no new ideas, a leader dries up.

7. Give, Give, Give

That’s how you open up. Pour out all you got from inside you. Give all you have ideas, thoughts, plans. Feel the vulnerability and learn to like it. When you pour all your ideas out you will need new ones. Where do new ideas come from? From critics who want to tear you down, from well-meaning supporters and from people you least expect.
More comes back to you. You have more to input. It enriches you. That’s how you become a leader at work.
These are the seven actions to position yourself as a leader at work. You want to be a leader at work? Do not be afraid of taking risks. You have more to gain than lose when you open up.

Wednesday, February 27, 2013

It’s a Trap! 10 Interview Questions Designed To Trick You


Hiring managers are tasked with the impossible job of learning a candidate inside and out after just a few interactions. That’s why they’re always coming up with new tactics to extract every last drop of information from a candidate. It’s important to keep your guard up!  You can almost be sure some of the questions asked will be “interview traps” – interview questions designed to get you to reveal some critical bit of information about yourself that you might have preferred to remain covered. They come in many forms, but all have the common goal of getting you to expose some character flaw that will bump you down a few rungs in the rankings.
Hold it together! Here are 10 of the most popular “interview traps” and tips on how to use them to your advantage.
The setup: Why is there a gap in your work history?
The trap: Does all this time off work mean you’re lazy?
It’s not necessarily a problem to have a gap on your resume. If you pursued personal projects, took care of a sick relative, volunteered for charity or otherwise used your time off in a productive manner, let them know. They don’t care that you haven’t spent any recent time in an office – only that you haven’t spent it all on the couch.
The setup: What would the person who likes you least in the world say about you?
The trap: Are you aware of your own weaknesses – and how to work around them?
A cousin to “what’s your biggest weakness?,” this question also requires framing your dominant personality traits in a positive light. Perhaps your enemy would say you’re neurotic and controlling, when in fact you just have a completionist’s eye for detail, which will ensure no project is finished until all loose ends are tied and re-tied for peace of mind.
The setup: Describe when you were part of a team that could not get along.
The trap: Do you work well with people you don’t like?
No matter whose fault it actually was, the interviewer will assume you can’t work well with others if you complain about a dysfunctional team buried in your work history. What matters to them is how you handled the situation – did you allow room for discussions and ideas you may not have agreed with? Did you learn any lessons about give-and-take from clashing with a coworker?
The setup: If you could change one thing about your last job, what would it be?
The trap: Are you holding on to any lingering issues you couldn’t resolve at your last job?
Can you vocalize your problems in a professional manner and come to a diplomatic understanding with your coworkers / bosses? This question tests whether you let problems stew and boil over, or whether you can address them rationally with the benefit of a positive work environment in mind.
The setup: Explain ________ (your industry) to your nephew / grandmother / totally oblivious client.
The trap: Sure, you know your line of work – but can you communicate your responsibilities to others?
Are you a good communicator? As a developer, can you explain how the newest product feature operates in a way that the marketing team can process, so they can in turn pitch it to customers? If you can’t explain your job duties in plain English, you probably aren’t well-versed enough in the field to effectively communicate your needs to the coworkers you will interact with on a daily basis.
The setup: Tell me about yourself.
The trap: Are you lying on your resume? Are you confident you’re qualified for this job?
Don’t meander. This also tests your communication skills – whether you know how to pitch, and whether you know when to stop talking. Succinctly list education history, skills gained from previous jobs, and perhaps a personal project or two which enhances your skill set and demonstrates motivation outside of the workplace. Then, stop talking. Rambling indicates a lack of confidence, suggesting you’re not sure whether what you’ve listed is “enough” to qualify you for the job.
The setup: Why should we hire you?
The trap: Are you a good fit for this specific role and company?
If you can’t answer this question, you probably didn’t research the company you’re trying to work for. Make sure you know the specific functions your future role will entail, and the short- and long-term goals of the organization itself. Then, frame your skills in a context which aligns with the job description and the company’s direction.
It also doesn’t hurt to research the hiring board to find out what makes them tick, so you can carry the conversation if they mention a project from their background.
The setup: What’s your ideal job?
The trap: …Is it something other than this one?
It’s okay to have career aspirations, so long as the things you want to do overlap with the things you’ll be doing here. Avoid mentioning a title – it may not carry the clout in this company’s role structure that you think it does. Instead, discuss the problems you’d like to solve, platforms you want to work with, and other active engagements that encompass both your dream work and the work in front of you.
The setup: What annoys you about coworkers / bosses?
The trap: Are you easy to work with, or are you a Negative Nancy?
It’s never a good idea to badmouth a coworker, whether peer or superior. It’s best to say you’ve been fortunate to navigate amicable work relationships. If pressed, mention an attribute that highlights dedication to the company cause, and say that you will expect and encourage that same dedication from your peers.
The setup: If you won the lottery, would you still work?
The trap: Are you motivated to succeed?
Most people know this question aims to trap candidates for whom work is merely a means to an end, rather than a passion to which they will be dedicated. But it’s also facetious to say you’d stay in your current position if you were to be blessed with such fortunes. It’s perfectly acceptable to say you’d start your own company, charity or project to further your personal development. This question really gets at whether you’re naturally inclined to work, so make sure those imaginary piles of cash would enable some form of future productivity.